ONS Business Consulting

Go to Market

Simply put Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage. When you develop your Go-to-Market strategy you need to be able to answer three questions:

A simple definition of Go-to-market strategy describes it as a plan of utilisation of a company’s internal and external resources (for example, sales personnel, wholesalers, etc.) to deliver their unique value proposition to their target customers. And of course, gain competitive advantage. Typically, in order to develop this strategy, you need to be able to answer three basic questions:

  • What to sell?
  • Who to sell to?
  • How to sell it?

Once you know have a basic idea of what you are selling, who your target customers are and how you want to sell it, you dive into the more complicated questions:

How to develop a market entry strategy that suits our business model as well as target customers?

How do we create a compelling value proposition addressing the needs and requirements of our customers?

What is the size of the potential opportunity in our specific market?

What should be the roadmap of our product (or service) launch in the market?

How should we set our growth KPIs? Should we focus our business strategy on growing our market share, increasing penetration, or finding a new niche?

Which potential partners are best suited to help our business compete more effectively?

Our Solution

We help you develop a customised Go-to-market strategy tailored to the needs of your specific target market so you can make the right decision about market entry, customer acquisition and marketing in general.

We work with you to develop a complete end-to-end market entry roadmap, from initial market overview to implementation, and provide concrete and reliable market data during all phases. By doing this we enable you to navigate complex and previously uncharted territories and execute business decisions that are aligned with your overall goals and strategies. Our ONS GTM Solution covers the following core areas:

MARKET ASSESSMENT

We help you understand the market dynamics and diagnostics by identifying particular complexities, nuances, key indicators and unique characteristics. All for a successful market entry.

MARKET ENTRY STRATEGY

As well as launch strategies, we identify the growth scenarios and developing contingencies within the market

PARTNER EVALUATION

We identify suitable potential business partners with the proven capacity and capabilities needed to help you succeed in the market

Our offerings

1. SEARCH ENGINE OPTIMISATION

SEO is an ongoing process that moves your site to the top of search pages. An effective search engine optimization strategy should ideally drive the right kinds of people to your site. Our teams at ONS establish a strong understanding of your business needs to deliver relevant, qualified and highly engaged organic search traffic.

We investigate and analyze the keywords consumers use to search for your business in search engines, and we tailor your brand messaging to maximize your business’ relevance for those keywords. In doing so, we drive the right kind of traffic to your business that is relevant and will actually produce beneficial results – not just a spike in page views.

Our smart SEO strategies include:

Effective website optimization

to ensure that your site is relevant for key search terms.

Powerful website content development strategies

that answer informational, research-oriented queries.

Relationship building

to link your site to other key industry websites

So how exactly can we help you?

Technical SEO

Technical SEO is the difference between a Page 1 ranking and having no ranking at all. Thus, it is equally important to pay attention to it along with keyword search and content strategy. Technical SEO makes a huge difference to your organic rankings and focuses on ensuring that search engines can crawl, index and rank your site pages efficiently. This includes ensuring your website speed is optimal, your site code is well optimised and allowing search engines to read everything on your site. Our in-house expert teams can review your website, fix issues found and make it more efficient.

On-site optimisation

We review the existing content on your website and make sure it’s well optimised. Having SEO-friendly unique content is important, yes. But that does not necessarily mean placing keywords everywhere on your website and hoping it gets picked up. The idea is to not just have random keywords but rather an array of relevant topics and stories. This makes it possible for search engines to really understand and hence locate your content in searches.

Content strategy

Content is undoubtedly the most important ingredient for any website’s optimisation. Content is King. And therefore, ensuring that you have well-thought-out, relevant and targeted content on your site is of paramount importance when it comes to SEO. Our focus is to help you create unique and relevant content that improved your site’s optimisation results. Whether it’s the creation of new content or refinement of existing on-site content, we take a holistic approach to our content strategies.

Link building

Links are an integral part of SEO and are used by search engines like Google as a measure of trust and authority. It’s almost like if a site is willing to link to you, that’s them telling a search engine they think you’re alright, and the more sites that think you’re alright, the more search engines will think the same! Link building has earned itself a bad reputation over the last few years, but rest assured we’re not in the business of buying links or engaging in any dodgy link schemes. We spend time to understand what each client has to offer, why people would find it useful or interesting, and let that do the talking.

Link Auditing

A successful link building campaign alone is not sufficient to improve your SEO results. Sometimes over time a site develops certain backlinks due to different people accessing these sites all this while which in turn impact optimisation. The good news is that a well delivered backlink audit can help make a real difference, weeding out rogue, low quality links, improving domain to link ratio and helping to ensure a healthy and clean backlink profile. We can deliver an audit that leaves no stone unturned, and can help you with the clean-up process, dealing with link removal, and disavowal.

2. MARKETING PLANS

Marketing plans are an essential element of your go-to-market strategy as they help you refine your strategy to reflect the industry you are in, whether you’re selling b to consumers (B2C) or other businesses (B2B), and how big your digital presence is. There are six essential elements to your marketing plan:

  1. Business Summary
  2. Business Initiatives
  3. Target Market
  4. Market Strategy
  5. Budget
  6. Marketing Channels

We help you formulate a customised marketing plan that is tailor-made to your specific business plan and company objectives. As strategy consultants, we have the right mix of skills and expertise to guide you (whether you’re a startup or established company) and help you develop an effective marketing plan.

Industries we have worked for

Real Estate

Education

E-commerce

Technology

Finance

Telecom

Energy

Hospitality

Blockchain. Cryto

Fashion

Non Profit

Food, Beverage and FMCG

Healthcare

Automation, Aviation

Professional Services

What Next?

Get in touch today for a free, no-obligation initial consultation!

Prestigious Clients